Insights
Intelligence & Analysis
Expert perspectives on media intelligence, PR strategy, and brand health from the SYLQ Labs analyst team.
Narrative Clusters Appear in Press Weeks Before Analyst Downgrades
More Insights
Share of Narrative, Not Share of Voice: What PR Should Report to the Board
Volume metrics tell the board how loud you are. Narrative metrics tell them whether your story is landing.
Print Still Sets the Frame: Why Business Dailies Matter More Than Twitter for B2B Brands
In India's media ecosystem, what appears in Economic Times and Mint today becomes the digital narrative tomorrow. Brands that ignore print miss the signal.
Crisis Signals Show Up in Business Press Before They Hit Social
The reputational risks that damage listed companies rarely start on Twitter. Here is where they actually begin, and how to catch them early.
How PR Agencies Should Structure Client Intelligence Reports in 2026
The reporting format that turns media monitoring into a strategic advisory product clients renew for.
Measuring Narrative Ownership: Who Controls Your Category Story?
Narrative ownership is the most important competitive metric in media intelligence, and almost no brand tracks it.
Competitor Media Mapping: A Practical Framework for PR Teams
How to build a competitive media landscape view that informs strategy, not just a mention count comparison.
ORM Dashboards Are Not Media Intelligence
Online reputation monitoring and strategic media intelligence answer different questions. Conflating them costs brands the signals that matter.
Publication Tier Weighting: Why Not All Coverage Counts Equally in India
A mention in Economic Times and a mention in a regional blog are not the same signal. Here is how to weight coverage for strategic decisions.
Media Intelligence for Pre-IPO Companies: What to Track and When
The 12-month media runway before a public listing is when narrative positioning is won or lost. Here is the intelligence framework IPO-bound companies need.
Weekly vs Monthly Intelligence: Choosing the Right Cadence for Your Brand
The reporting frequency that matches your media environment, and why the wrong cadence costs you the window to act.
Why Analyst-Led Interpretation Beats Automated Sentiment Scores
Sentiment dashboards tell you if coverage is positive or negative. Analysts tell you what it means, and what to do about it.
Reputation Risk for Listed Companies: What Business Press Signals Before the Market Moves
For NSE and BSE listed brands, reputational shifts in business media often precede stock price movement. Here is what to watch.
Reading Journalist Intent: What Media Coverage Patterns Reveal Before Stories Break
Journalists telegraph stories before they publish. The patterns are visible to teams that know what to look for.